Margin increased due to commercial terms improving
+ 120%
Revenue doubled as a result of new assortment policy
+ 75% new sku
From cosmetics bags and hair accessories to a full brand
25 000 000 rur
Average monthly cash flow in net prices
RG Professional beauty accessories
From cosmetics bags and hair accessories to a full brand R&D 2009-2011. 200 sku
Cosmetic bags gift set
Thailand
Travel sets
China
Cosmetic travel bags
China
Cosmetic bags
Thailand
Makeup brushes
Korea
Makeup brushes set
Korea
Eyebrow palette
France
Eye liner
France
Applicators
China
Eyelash curlers
China
Sharpeners
China
Tweezers & mirrors
China
Matting wipes
China
Beauty blenders
China
Makeup sponges
China
Cellulose cleansing sponge
China
Makeup removing wet wipes
Israel
Cotton pads & swabs
China
Hair accessories
China
Brushes and combs
China
Manicure kits
China
Manicure items
China
Pedicure items
China
False nails
China
False eyelashes
China
Bijouterie
Hongkong
Pictures of goods can be different with originals as in 2015 RG Professional brand has been transformed into several brands to out of mother retailer and enlarge the market share: N.1, Eva Mosaic, Gurmandiz.
brand renovation
2009-2011
my results
1
Assortment
The construction of assortment has been changed totally and enlarged with +75% of higher margin goods
2
Design & packaging
The design & packaging became more modern and unified for all SKUs in brand under the new strategy.
3
Price & quality
The level of goods quality been advanced and commercial terms with suppliers was improved.
4
Trade marketing
A new trade equipment was worked out with created merchandising and promotional brand guide.
5
Automatization
The system of data consolidation and statements in 1C was automatized for R&D department.
6
Key financial results
+75% SKUs, +120% revenue, +15% margin, 30% suppliers pool, +7 points in rank share of all RG mass brands.
I can do R&D in beauty
Strong Analytics
Analysis the market capacity, price level, current assortment and its development opportunities.
R&D strategy
Developing strategy building based on your budget, current & plan status and company policy.
Suppliers Pool
Negotiation with suppliers and manufactures, optimization of current and searching new.
Pre-production
Keeping order in pre-production algorithms in accounting all details affecting on results.
Ideas generation
Born with sense of beauty and skilled in creativeness I produce ideas constantly to better business.
Control 360
To avoid micromanagement I take under control all service processes of goods life circle.
svetlana.matsaryuk@gmail.com тел.: +7 (921) 357 90 48 Saint Petersburg