• + 15%

    Margin increased due to commercial terms improving
  • + 120%

    Revenue doubled as a result of new assortment policy
  • + 75% new sku

    From cosmetics bags and hair accessories to a full brand
  • 25 000 000 rur

    Average monthly cash flow in net prices
RG Professional beauty accessories
From cosmetics bags and hair accessories to a full brand
R&D 2009-2011. 200 sku
  • Cosmetic bags gift set
    Thailand
  • Travel sets
    China
  • Cosmetic travel bags
    China
  • Cosmetic bags
    Thailand
  • Makeup brushes
    Korea
  • Makeup brushes set
    Korea
  • Eyebrow palette
    France
  • Eye liner
    France
  • Applicators
    China
  • Eyelash curlers
    China
  • Sharpeners
    China
  • Tweezers & mirrors
    China
  • Matting wipes
    China
  • Beauty blenders
    China
  • Makeup sponges
    China
  • Cellulose cleansing sponge
    China
  • Makeup removing wet wipes
    Israel
  • Cotton pads & swabs
    China
  • Hair accessories
    China
  • Brushes and combs
    China
  • Manicure kits
    China
  • Manicure items
    China
  • Pedicure items
    China
  • False nails
    China
  • False eyelashes
    China
  • Bijouterie
    Hongkong
Pictures of goods can be different with originals as in 2015 RG Professional brand has been transformed into several brands to out of mother retailer and enlarge the market share: N.1, Eva Mosaic, Gurmandiz.
brand renovation
2009-2011
my results
  • 1
    Assortment
    The construction of assortment has been changed totally and enlarged with +75% of higher margin goods
  • 2
    Design & packaging
    The design & packaging became more modern and unified for all SKUs in brand under the new strategy.
  • 3
    Price & quality
    The level of goods quality been advanced and commercial terms with suppliers was improved.
  • 4
    Trade marketing
    A new trade equipment was worked out with created merchandising and promotional brand guide.
  • 5
    Automatization
    The system of data consolidation and statements in 1C was automatized for R&D department.
  • 6
    Key financial results
    +75% SKUs, +120% revenue, +15% margin, 30% suppliers pool, +7 points in rank share of all RG mass brands.
I can do R&D in beauty
Strong Analytics
Analysis the market capacity, price level, current assortment and its development opportunities.
R&D strategy
Developing strategy building based on your budget, current & plan status and company policy.
Suppliers Pool
Negotiation with suppliers and manufactures, optimization of current and searching new.
Pre-production
Keeping order in pre-production algorithms in accounting all details affecting on results.
Ideas generation
Born with sense of beauty and skilled in creativeness I produce ideas constantly to better business.
Control 360
To avoid micromanagement I take under control all service processes of goods life circle.
svetlana.matsaryuk@gmail.com
тел.: +7 (921) 357 90 48
Saint Petersburg